Jesse Gregory James (born April 19, 1969) is an American television personality and former CEO of now defunct West Coast Choppers, a manufacturer of custom-made motorcycles. James was the host of the reality TV shows Jesse James is a Dead Man on Spike TV and Monster Garage, on the Discovery Channel, and the focus of the documentary Motorcycle Mania, also on Discovery. Jesse James also appeared in the Tony Hawk's Underground 2 video game. After several years as the bodyguard with Danzig, and occasionally for other heavy metal bands such as Slayer and Soundgarden, Jesse opened West Coast Choppers in his mother's garage in 1992. The company grew quickly and soon moved to a larger facility for select customers and companies. About 200 bikes were built at West Coast Choppers. West Coast Choppers also sponsored race teams in Top Fuel Drags and Super Late Model NASCAR.

James's latest venture is chronicling his custom builds at his Austin Speed Shop in his new TV series, Jesse James Outlaw Garage which premiered on April 9, 2012 on the Discovery Channel.

Jesse James on his tattoos: "I'm covered in tattoos," he says of his 30+ tats, including an octopus eating a crab on his right arm, a $100 bill on his back and the words "Pay Up Sucker" on his right palm.

Want to find out what some of Jesse's tattoo designs & symbols mean?
Check out: Skull Tattoos, Octopus, Memorial Tattoos, Lucky Tattoos, Horseshoe, Flame Tattoos, Script Tattoos, Nautical Star Tattoos, Nautical Tattoos